It's such a cute show, isn't it? I mean, obviously it has dark and creepy bits, but on the whole, it's sweet. I am a bit behind, though. I've only seen through 1x07. I imagine it doesn't have a huge audience because it airs on a cable channel here in the States. And not one of the more popular cable channels, at that. I also imagine it took some hits because most of the leads are women and audiences tend to not like that much. But witches! And family! And complicated relationships between women as the focus of the show!